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Grayson Associates Consulting Services

  I     BEAUTY INDUSTRY Retainer or Project:


A.     PRODUCT CONCEPTS AND DEVELOPMENT

All phases of new product marketing, including product development, merchandising, promotion and advertising for men's and women's products, in all channels of distribution: cosmetics, skin care, hair care, fragrances, personal care: concepts, positionings, profiles, development, testing and executions.

Restaging existing products, strategy positioning, development.



B.     PRODUCT PERFORMANCE AUDITS
Proprietary product and competitive analysis:

product performance index and ranking
strengths/weaknesses
shade range evaluation/productivity
perceptual mapping
package analysis/vis--vis performance
individual products, and/or versus competition

Recommendations



C.     MARKETING - all channels of distribution

strategy, positioning or re-stage, concept development/execution
product selling systems; i.e., color analysis, skin analysis
advertising analysis
competitive analysis; all product and marketing aspects
on-going staff education in all phases of marketing, with an emphasis on product development and positioning
trend analysis, foreign product review


  II    
- Beauty, OTC and Consumer Packaged Goods


A Grayson Associates proprietary new marketing analysis - provides a 'score card' in 29 'KEYS-TO-SUCCESS' marketing segments in -


A.     PRE-LAUNCH OF A NEW PRODUCT/LINE - determine the success potential of a new product concept or execution, before any marketing dollars are spent. Analysis of one or more product concepts - in varying stages of development.
    Which ones are the most promising?
    How and where may the scores be improved?


B.     EXISTING PRODUCT/LINE - analyze the strengths and weaknesses against its key competition - customized to the individual product or brand.
    For further description, please visit www.TheBrandAudit.com


  III     theAdAudit  - 13 Industries Served – Appliances to Watches.

    A Grayson Associates proprietary analysis of print advertising effectiveness in

HEADLINE  • VISUAL APPEAL • COPY • CONSUMER APPEAL
  A.     Used by Advertising Agencies to -

Develop the most compelling print ads for client presentation.
New business development, analyze potential client’s ads
and/or competitors.
  B.     Used by Marketers to make the medium work harder -

Evaluate strengths and weaknesses to improve ads.
Compare different versions for the most compelling one.
Use good-scoring ads as a selling tool to the trade.

 
  IV     MERGERS AND ACQUISITIONS


A.     Target objectives and strategy

B.     Investigation, analysis, recommendations

  V     PUBLICATIONS


THE GRAYSON REPORT

Bi-monthly marketing analysis newsletter in HAPPI magazine.


theBrandAudit 

Bi-monthly analysis column in HAPPI magazine.


  VI     OTHER


A.     Educational conferences

B.     Staff training in marketing functions

C.     Competitive business analysis/trend reports

D.     Corporate and public seminars

E.     Consultation with financial markets relative to company analysis, industry trends, acquisitions, etc.

F.     Expert Testimony



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